ORBITZ UNVEILS STREAMLINED HOMEPAGE DESIGNED TO MEET THE NEEDS OF ONLINE TRAVEL SHOPPERS
Free Vacation Promotion to Kickoff Summer Travel Planning
Chicago, May 24, 2004 - To meet the needs of travelers who want to shop for more than just air fares, Orbitz, the site that makes it easy to find great travel deals, today unveiled a new, streamlined homepage that offers a simple and intuitive approach to booking all travel, so visitors can "Orbitz and Go" easier than ever.
Orbitz simplified its homepage into two key areas - one for those who have a travel itinerary in mind and are ready to make a purchase and a second for those who prefer to browse deals and vacation ideas. By reducing the amount of information on the homepage, Orbitz's new design now loads in half the time.
"Orbitz customer research revealed that not all travelers shop alike - some want a fast transaction, while others like to peruse deals and ideas based on their lifestyles and interests," said John Samuel, executive vice president of Consumer Travel at Orbitz. "The goal with our retooled homepage was to allow travelers to experience Orbitz in the way that works best for them."
To make it easy for travelers to find what they're looking for, the homepage now offers an enlarged "Orbot" with expanded search capabilities and a new "QuickSearch" feature that dynamically loads the search criteria depending on the type of travel -- flights, hotels, car rentals or vacation packages -- so the traveler can plan a complete trip without leaving the homepage.
For customers interested in shopping for vacation ideas, Orbitz has created a "Trip by Interest" section that allows travelers to review deals and recommended trips for Family Trips, Long Weekends and Road Trips at top destinations nationwide, with suggestions on places to stay and special activities.
To celebrate the new homepage and kick-off summer, Orbitz is launching the Orbitz "New Look" Promotion, where visitors have an opportunity to win a free summer vacation. Orbitz will be giving away 7 pairs of roundtrip air tickets to anywhere in the continental U.S., now through June 3rd. Customers simply click on www.orbitz.com/newlook and enter their email address for an opportunity to win.
Further enhancements to Orbitz's new homepage include:
- Travelers can expand their flight search options directly from the homepage by searching fares for "one day before and after" a proposed trip to find lower prices
- Unique search functionality allows travelers to search from the homepage for special child and infant rates for airline tickets, packages, and hotels
- All package search options are accessible from the homepage to allow travelers to build customized vacations
- "TravelWatch" is now labeled "News and Guides" where visitors will find vital travel information such as up-to-the-minute weather delays and airport guides; "MyStuff" is now called "MyTrips and MyAccount" where travel itineraries are stored
To check out the new homepage visit www.orbitz.com.
Orbitz, Inc. became a publicly traded company on Dec. 17, 2003, when its shares were listed on NASDAQ under the ticker symbol ORBZ. Orbitz is a leading online travel company that enables travelers to search for and purchase a broad array of travel products, including airline tickets, lodging, rental cars, cruises and vacation packages. Since launching its website in June 2001, Orbitz has become the third largest online travel site based on gross travel bookings. On Orbitz, consumers can search more than 455 airlines, as well as rates at over 65,000 lodging properties and at 23 car rental companies. For more information, visit www.orbitz.com.