Orbitz Worldwide's ebookers brand improves the traveler experience, powered by a new multi-language platform and increases in hotel access
BRUSSELS, Belgium and CHICAGO, July 23 /PRNewswire-FirstCall/ -- ebookers,
a leading full service online travel company in Europe, has
re-launched its Belgian website (http://www.ebookers.be) on a new global
technology platform that offers its customers greater functionality and a
better user experience.
ebookers (http://www.ebookers.com) is a brand of Orbitz Worldwide, Inc.
(NYSE: OWW), which operates in 13 countries across Europe and Scandinavia,
including the brand Mr. Jet (http://www.mrjet.se) in Denmark and Sweden.
The new Belgian website aims to make booking decisions for travelers
easier through simpler navigation and more product choice. Like past platform
migrations in the United Kingdom and Ireland, the re-launch of ebookers' new
Belgian website is expected to triple the number of hotels accessible to
customers. The Belgian site is the first on Orbitz Worldwide's global platform
where users can search for travel in a non-English language.
Orbitz Worldwide's global technology platform was built in 2007 and offers
customers greater ease in searching and booking on the company's numerous
online travel brands. Additionally, the new technology makes it easier for
travelers to book any combination of flight & hotel choices when planning
their own holiday. The multi-language, multi-currency backend information
technology has the ability to power multiple websites that operate in
different locations, increasing maintenance efficiencies, common inventory
access and speed to market with new innovations. The platform will eventually
power all 13 ebookers websites in Europe and also Orbitz Worldwide's
properties in North America, including Orbitz.com (http://www.orbitz.com),
CheapTickets.com (http://www.cheaptickets.com), Orbitz for Business
(http://www.orbitzforbusiness.com) and the company's Private Label business.
Additionally, authentic hotel user reviews of thousands of properties and
additional information about traveler destinations, including more hotel
photos and maps, also have been added to the Belgian ebookers site.
"Core to our business plan, we continue to increase our operational
efficiencies in Europe by integrating more of our ebookers country sites onto
this technology platform," said Steve Barnhart, president and CEO of Orbitz
Worldwide, Inc. "The platform continues to deliver key learnings that improve
the overall technology with every ebookers country site migrated to our common
Additional ebookers.be functionality now includes:
-- Dynamic packaging features that enable customers to create their own
holidays by mixing and matching any combination of flight, hotel and car.
Customers will now be able to book a dynamic package for more destinations and
will be able to benefit from guaranteed savings when they book flight+hotel
-- Improved content which supports the Belgian website's natural search
ranking -- so customers are more likely to see ebookers.be listed higher on
free search engine results
-- Easier filtering of travel search results, enabling customers to sort
by hotel name and address, price or proximity to a landmark
-- Improved features and promotional pages guiding customers to great
offers and deals, helping them find the trip they want for less!
-- "My Trips" and "My Accounts" sections that allow customers to view
current and previous trips; securely save their payment information and
delivery and travel preferences; and send itinerary alerts to up to four
contacts, friends, family members or business associates.
-- Transatlantic multi-city flight search enabling customers to book more
complex flight itineraries, including up to four flights segments, which can
arrive and depart from different airports. For example, ebookers customers
can now book a flight that departs from Brussels and flies into New York and
schedule a return flight departing from Boston back to Brussels on the same
"We believe that Europe represents a significant area of growth for online
travel companies like ebookers and our parent, Orbitz Worldwide," said Alan
Josephs, managing director, ebookers. "Our migration progress is a win for our
business as we become more efficient and a win for our customers, who gain a
better user experience when booking travel on the ebookers brand."
ebookers, one of Europe's largest online travel companies, prides itself
on making booking decisions easier and providing honest and impartial advice
to travelers. It has origins going back 20 years and close relationships with
leading travel suppliers of hotels and airlines. It offers a wide selection of
choice from 75,000 suppliers around the globe, plus a number of car rental
companies throughout Europe. ebookers offers a full range of travel products
online and over the telephone through 24/7 call centers and through some
ebookers is a brand of Orbitz Worldwide, Inc. (NYSE: OWW).
About Orbitz Worldwide
Orbitz Worldwide (NYSE: OWW) is a leading global online travel company
that uses innovative technology to enable leisure and business travelers to
research, plan and book a broad range of travel products. Orbitz Worldwide
owns and operates a portfolio of consumer brands that includes Orbitz
(http://www.orbitz.com/), CheapTickets (http://www.cheaptickets.com/),
ebookers (http://www.ebookers.com/), HotelClub (http://www.hotelclub.com/),
RatesToGo (http://www.ratestogo.com/), the Away Network
(http://www.away.com/), and corporate travel brand Orbitz for Business
(http://www.orbitzforbusiness.com/). For more information on how your company
can partner with Orbitz Worldwide, visit http://corp.orbitz.com/.
This press release contains forward-looking statements that involve risks,
uncertainties and other factors that may cause Orbitz Worldwide, Inc.'s
("Company") actual results, performance or achievements to be materially
different than the results, performance or achievements express or implied by
the forward-looking statements. Forward-looking statements can generally be
identified by phrases such as "believes," "expects," "potential," "continues,"
"may," "will," "should," "seeks," "predicts," "anticipates," "intends,"
"projects," "estimates," "plans," "could," "designed," "should be" and other
similar expressions that denote expectations of future or conditional events
rather than statements of fact.
The potential risks, uncertainties and other factors that could cause
actual results to differ from those expressed by the forward-looking
statements included in this press release include, but are not limited to,
competition in the travel industry; factors affecting the level of travel
activity, particularly air travel volume; maintenance and protection of the
Company's information technology and intellectual property; the outcome of
pending litigation; the Company's significant indebtedness; future acquisition
opportunities; risks associated with doing business in multiple currencies;
trends in the travel industry; and general economic and business conditions.
More information regarding these and other risks, uncertainties and factors is
contained in the Company's filings with the Securities and Exchange Commission
(SEC) that are available on either the SEC's website at http://www.sec.gov or
the Company's Investor Relations website at http://www.orbitz-ir.com. In light
of these risks, uncertainties and factors, the forward-looking events
discussed in this press release may not occur. You are cautioned not to unduly
rely on these forward-looking statements, which speak only as of the date of
this press release. The Company undertakes no obligation to publicly revise
the forward-looking statement to reflect circumstances or events after the
date of this press release or to report the occurrence of unanticipated
Brian Hoyt of Orbitz Worldwide, +1-312-894-6890,
firstname.lastname@example.org; or Claire Howard Jones of ebookers, email@example.com