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Orbitz Worldwide Names Jeffrey Davidoff Senior Vice President and Chief Marketing Officer

Responsibilities include offline and online marketing leadership for company's global portfolio of online travel brands

CHICAGO, Oct. 27 /PRNewswire-FirstCall/ -- Orbitz Worldwide (NYSE: OWW) today announced that it has named Jeffrey Davidoff as Senior Vice President and Chief Marketing Officer.

The senior leadership position within Orbitz Worldwide will include responsibilities for managing and aligning the offline and online marketing programs for the company's global portfolio of online travel brands. The company's brands include Orbitz (, CheapTickets ( and ( in the Americas; ebookers ( in 13 countries across Europe and Scandinavia; and HotelClub (, based in Sydney, Australia, with operations in more than 120 countries around the world.

"It is important we take advantage of our growing and expanding international footprint and leverage marketing synergies where they exist," said Steve Barnhart, CEO and president, Orbitz Worldwide," The appointment of Jeff Davidoff injects new energy, insights and passion into our company's highly recognized brands, and sets the stage for a global approach to our offline and online marketing programs."

Davidoff, 45, joins Orbitz Worldwide with nearly 20 years' experience in marketing, most recently serving for the last six years as Vice President of Brand Marketing and Communications at Whirlpool Corporation. While at Whirlpool, he was responsible for brand positioning, consumer insight, integrated marketing plan development and execution, and in-market performance evaluation for a multi-billion dollar U.S. business. His work supported sales of the company's Whirlpool, Maytag, Amana, KitchenAid and Jenn-Air brands, including leading development and execution of the global campaign for the flagship Whirlpool brand.

"I'm excited by the challenge to create a stronger connection with our consumers and opportunity to build an integrated, global marketing practice at Orbitz Worldwide," said Jeff Davidoff, Senior Vice President and Chief Marketing Officer, Orbitz Worldwide. "The Orbitz Worldwide portfolio of brands are highly recognized in e-commerce, and I look forward to translating that awareness into increased bookings here in the United States, Europe, Asia Pacific and as the company enters new markets."

Prior to joining Whirlpool, Davidoff was a founding member of UPSHOT, an industry recognized marketing agency, headquartered in Chicago, Illinois, that focuses on brand marketing, experiential marketing, and retail promotion. While at UPSHOT, he was responsible for account management and new business development. Davidoff also served as a vice president for Citibank N.A.'s national marketing division, where he held several other positions within the company.

Davidoff received his MBA from Northwestern University's Kellogg School of Management in Evanston, IL. He graduated with a bachelor of arts degree from Dartmouth College.

About Orbitz Worldwide

Orbitz Worldwide (NYSE: OWW) is a leading global online travel company that uses innovative technology to enable leisure and business travelers to research, plan and book a broad range of travel products. Orbitz Worldwide owns and operates a portfolio of consumer brands that includes Orbitz (, CheapTickets (, ebookers (, HotelClub (, RatesToGo (, the Away Network (, and corporate travel brand Orbitz for Business ( For more information on how your company can partner with Orbitz Worldwide, visit

Forward-Looking Statements

This press release contains forward-looking statements that involve risks, uncertainties and other factors concerning, among other things, Orbitz Worldwide's expected financial performance and its strategic operational plans. The company's actual results could differ materially from the results expressed or implied by these forward-looking statements. More information regarding these and other risks, uncertainties and factors is contained in the section entitled "Risk Factors" in the company's filings with the Securities and Exchange Commission ("SEC"), which are available on the SEC's website at or the company's Investor Relations website at You are cautioned not to unduly rely on these forward-looking statements, which speak only as of the date of this press release. Orbitz Worldwide undertakes no obligation to publicly revise these forward-looking statements to reflect circumstances or events after the date of this press release.

SOURCE: Orbitz Worldwide

Brian Hoyt of Orbitz Worldwide

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Orbitz Worldwide Inc.'s business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.