New Orbitz-Ipsos Poll Finds that 67% of Americans Favor Allowing All
Americans to Travel to Cuba
72% Feel Expanding U.S. Travel to Cuba Would Positively Impact the Lives
of the Cuban People
CHICAGO, May 11 /PRNewswire/ -- Orbitz (www.orbitz.com) and Ipsos
(www.ipsos.com) today released a public opinion survey showing that the
overwhelming majority of Americans favor ending the U.S. Government's 50-year
ban on travel to Cuba. Orbitz today also announced the launch of the
"OpenCuba.org" campaign (www.OpenCuba.org), which is designed to give
Americans the opportunity to petition the U.S. Government to open up travel to
"President Obama recently took a bold step in easing travel restrictions
for Cuban-Americans," said Barney Harford, president and CEO of Orbitz
Worldwide. "The OpenCuba.org campaign calls on the President and Congress to
take action to end the travel ban to Cuba, giving all Americans the freedom to
visit what once was a premier tourist destination for U.S. citizens."
"Our mission at Orbitz is to help travelers experience the world,"
continued Harford. "67% of Americans would also support a policy that would
allow U.S. travel agents such as Orbitz to book vacation travel to Cuba."
The OpenCuba.org website (www.OpenCuba.org) gives travelers the
opportunity to get directly involved in a grassroots effort to convince
American legislators and regulators to end the ban on travel to Cuba. As a
focus of the campaign, travelers will be asked to sign a petition calling for
an end to the travel ban. Orbitz executives will formally present the
petition to U.S. officials in Washington, DC, later this year.
Every person who signs the petition will receive a $100 coupon redeemable
on Orbitz against a vacation to Cuba valid if and when the U.S. Government
removes the ban on travel to Cuba, and as soon as Orbitz is able to offer such
travel on its website.
The OpenCuba.org website also lets Americans write personal letters to
President Obama, Vice President Biden, Secretary of State Clinton and members
of the U.S. Congress regarding the Cuba travel ban.
According to the Orbitz-Ipsos Poll:
-- 67% of Americans say that they would support a policy that would allow
all Americans to travel to Cuba.
-- 32% of Americans would strongly support such a policy that would allow
all Americans to travel to Cuba.
-- Only 23% say that they would oppose lifting these restrictions for
Americans traveling to Cuba (only 13% would strongly oppose it).
-- 72% agree that expanding travel and tourism from the U.S. to Cuba
would have a positive impact on the day-to-day lives of the Cuban
-- Just 20% feel that allowing Americans to travel to Cuba would not
positively impact Cubans in this way.
Other key points include:
-- 67% of Americans would support a policy that would allow travel agents
to book vacation travel to Cuba, mirroring the level of support for
lifting the travel ban.
-- Similarly, 63% of Americans agree that it should be legal for online
travel sites, such as Orbitz.com, to book travel to Cuba.
-- 64% of Americans say that Orbitz.com should play an active role to
persuade elected officials to give all Americans the freedom to travel
METHODOLOGY: The Orbitz-Ipsos poll was conducted from April 23-27th, 2009.
A nationally representative sample of 1,000 randomly-selected adults aged 18
and over residing in the U.S. was interviewed by telephone via Ipsos' U.S.
Telephone Express omnibus. With a sample of this size, the results are
considered accurate within +/- 3.1 percentage points, 19 times out of 20, of
what they would have been had the entire population of adults in the U.S. been
polled. The margin of error will be larger within regions and for other
sub-groupings of the survey population. These data were weighted to ensure the
sample's regional and age/gender composition reflects that of the actual U.S.
population according to data from the U.S. Census Bureau.
Orbitz.com (www.orbitz.com) is a leading online travel company that
enables travelers to search for and book a broad array of travel products,
including airline tickets, hotel rooms, rental cars, cruises and vacation
packages. Since launching its website to the general public in June 2001,
Orbitz.com has become one of the largest online travel sites in the world. On
Orbitz.com consumers can search more than 80,000 suppliers worldwide including
airlines, hotels and car rental companies. Orbitz.com is owned by Orbitz
About Orbitz Worldwide
Orbitz Worldwide (NYSE: OWW) is a leading global online travel company
that uses innovative technology to enable leisure and business travelers to
research, plan and book a broad range of travel products. Orbitz Worldwide
owns a portfolio of consumer brands that includes Orbitz (www.orbitz.com),
CheapTickets (www.cheaptickets.com), ebookers (www.ebookers.com), HotelClub
(www.hotelclub.com), RatesToGo (www.ratestogo.com), the Away Network
(www.away.com), and corporate travel brand Orbitz for Business
(www.orbitzforbusiness.com). For more information on partnership opportunities
with Orbitz Worldwide, visit corp.orbitz.com. Orbitz Worldwide uses its
Investor Relations website to make information available to its investors and
the public at http://www.orbitz-ir.com. You can sign up to receive email
alerts whenever the company posts new information to the website.
Ipsos is a leading global survey-based market research company, owned and
managed by research professionals that helps interpret, simulate, and
anticipate the needs and responses of consumers, customers, and citizens
around the world. Member companies assess market potential and interpret
market trends to develop and test emergent or existing products or services,
and build brands. They also test advertising and study audience responses to
various media, and measure public opinion around the globe.
They help clients create long-term relationships with their customers,
stakeholders or other constituencies. Ipsos member companies offer expertise
in advertising, customer loyalty, marketing, media, and public affairs
research, as well as forecasting, modeling, and consulting and offers a full
line of custom, syndicated, omnibus, panel, and online research products and
services, guided by industry experts and bolstered by advanced analytics and
methodologies. The company was founded in 1975 and has been publicly traded
since 1999. In 2008, Ipsos generated global revenues of euro 979.3 million
($1.34 billion U.S.). Visit www.ipsos.com to learn more about Ipsos offerings
/CONTACT: Brian Hoyt of Orbitz Worldwide, +1-312-752-5436,
firstname.lastname@example.org; or Nicolas Boyon of Ipsos Public Affairs, +1-646-364-7583,
PRN Photo Desk, email@example.com/
/Web Site: http://www.orbitz.com /
CO: Orbitz.com; Orbitz Worldwide
ST: Illinois, Cuba
IN: TRA LEI CPR WEB
SU: POL SVY
-- CG14248 --
6748 05/11/2009 07:00 EDT http://www.prnewswire.com