CHICAGO, July 6, 2010 /PRNewswire via COMTEX/ -- Orbitz Worldwide, Inc. (NYSE: OWW) today announced that it has named Chris Orton as the company's next chief marketing officer, effective immediately. Chris joins Orbitz Worldwide from eBay, Inc., where he served as senior director of Internet marketing.
"I am delighted to welcome Chris Orton to Orbitz Worldwide as chief marketing officer," said Barney Harford, president & CEO, Orbitz Worldwide. "Chris is an absolute leader in developing algorithmic approaches to online marketing and CRM. We believe his deep experience of applying massive data sets to marketing opportunities will make Orbitz a more effective and efficient marketing organization."
"Orbitz is one of the best known and most trusted companies in travel, with a history of technical innovation," said Chris Orton, incoming chief marketing officer, Orbitz Worldwide. "I am looking forward to helping establish Orbitz as the most trusted travel brand in the world, and helping develop the company's online marketing systems to be the most sophisticated in the industry."
About Chris Orton
Prior to joining Orbitz, Chris was senior director of Internet marketing at eBay, Inc., responsible for the company's paid search, shopping comparison, search engine optimization, affiliates and display marketing channels. Chris also led an initiative to make eBay's Internet Marketing services available to third party clients. Chris joined eBay in 2003 after 8 years of CRM and ERP consulting at Kana Software, PriceWaterhouseCoopers and Andersen Consulting (Accenture). Chris has an M.B.A. from the Haas School of Business at the University of California, Berkeley and a B.A. in Economics and International Relations from the University of California, Davis.
About Orbitz Worldwide
Orbitz Worldwide is a leading global online travel company that uses innovative technology to enable leisure and business travelers to research, plan and book a broad range of travel products. Orbitz Worldwide owns a portfolio of consumer brands that includes Orbitz (http://www.orbitz.com/), CheapTickets (http://www.cheaptickets.com/), ebookers (http://www.ebookers.com/), HotelClub (http://www.hotelclub.com/), RatesToGo (http://www.ratestogo.com/), the Away Network (http://www.away.com/), and corporate travel brand Orbitz for Business (http://www.orbitzforbusiness.com/). For more information on partnership opportunities with Orbitz Worldwide, visit corp.orbitz.com.
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This press release contains forward-looking statements that involve risks, uncertainties and other factors concerning, among other things, Orbitz Worldwide's expected financial performance and its strategic operational plans. The company's actual results could differ materially from the results expressed or implied by these forward-looking statements. More information regarding these and other risks, uncertainties and factors is contained in the section entitled "Risk Factors" in the company's filings with the Securities and Exchange Commission ("SEC"), which are available on the SEC's website at http://www.sec.gov/ or the company's Investor Relations website at http://orbitz-ir.com/. You are cautioned not to unduly rely on these forward-looking statements, which speak only as of the date of this press release. Orbitz Worldwide undertakes no obligation to publicly revise these forward-looking statements to reflect circumstances or events after the date of this press release.
SOURCE Orbitz Worldwide, Inc.