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Brits Spend As Much Time Planning A Holiday As They Do Tanning reveals 1 in 10 Brits will spend 24hrs planning their holiday, matching the time they spend tanning while on holiday!

February 8th 2010 -, one of Europe’s leading online travel agents, has uncovered that more than 1 in 10 conscientious Brits will invest 24hours or more when it comes to planning their holiday. This compares to sunbathing for just 24.5hrs once they actually land in their destination, according to research released today.

The research, which polled 4,000 UK adults, reveals that the average Brit will spend a full working day (7.5hrs) planning their trip – from deciding on the destination to researching flight and hotel costs. And women are more likely to invest extra time in holiday planning, spending up to 8.5hrs on average compared to men who’ll only allow 6.5hrs before taking the plunge and booking their trip.

To help holidaymakers minimise the amount of time they spend after work and on weekends working out their travel plans and more easily plan their holidays, ebookers have today launched a new mobile website. The site,, allows anyone with an internet-enabled mobile phone to plan their next holiday. Whether it’s the long commute home or queuing at the supermarket – they will be able to check hotel, flight and car hire information remotely from their mobile phone.


The introduction of the new mobile website by ebookers is the latest in a long line of innovations from the company over recent months. Other tech innovations include improved hotel mapping; increased hotel search functionalities; Live Chat booking assistance; amenity searching; and saved hotel options - all aimed at making holiday planning decisions easier and simpler for travellers.


“As one of the first online travel agents to offer a dedicated mobile website, will allow their customers to research their travel wherever they are, and save precious time.” said Tamer Tamar, President, “The introduction of this new innovative service is another example of how ebookers delivers technology to help consumers get easy access to high-quality online travel service.”





For more information please contact the ebookers press office on 020 7025 6650 or email


Note to editors

ebookers surveyed 4,000 UK adults in an online poll, conducted between 22nd October and 26th October


About, one of Europe's largest online travel agents, prides itself on making travel booking decisions easier and offers excellent value travel with a best price guarantee. is a brand that is owned by Orbitz Worldwide (NYSE: OWW). It has origins going back 20 years and has close relationships with leading travel suppliers of hotels and airlines. It offers a huge selection of choice from over 200 airlines, 86,000 hotels around the globe and car hire from most of the major international brands as well as providing both ski and cruise packages.


About Orbitz Worldwide: Orbitz Worldwide (NYSE: OWW) is a leading global online travel company that uses innovative technology to enable leisure and business travellers to research, plan and book a broad range of travel products. Orbitz Worldwide owns a portfolio of consumer brands that includes Orbitz (, CheapTickets (, ebookers (, HotelClub (, RatesToGo (, the Away Network ( and corporate travel brand Orbitz for Business ( For more information, visit the Orbitz Worldwide Investor Relations website at

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Orbitz Worldwide Inc.'s business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.