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Going, Going, Gone…

Holiday Makers Holding out for Deals Could Pay Price…

A survey of 25,000 Brits*, conducted by the online travel agent, reveals that many holiday makers haven’t yet booked their summer trips and are holding out for bargain prices…


64% of those surveyed claimed to be planning summer holidays but hadn’t yet made their reservations.  31% had already booked while 4% weren’t taking trips this summer.


The top five hoped for destinations amongst those who haven’t yet booked are LA, New York, Florida, Barcelona and Dubai.


Claire Howard Jones, Head of Marketing, said:


“People are continuing to book late this year but experience shows that last minute bargain hunters will often be disappointed.  Smart travellers know the best prices in the travel industry are mostly available to early bookers.


“Bargains can sometimes be found a few days before travel for traditional tour operator packages.  With flights and tailor made holidays though, early booking is almost always best.”


This price sensitivity and bargain shopping, perhaps brought on by tightening economic conditions, was further demonstrated by half the sample survey who claim to be influenced in their choice of destination by the strong euro and comparatively weak dollar.


Seaside versus City


The survey results also show that while city breaks might be increasing in popularity, there’s no doubt that Britons still love to be beside the seaside.  62% of those going on holiday are heading off on Sun and Sand trips, their top five destinations being, in order, Florida, California, Spain, Greece and Thailand. 


38% are planning urban-centred trips with the top five city break destinations being New York, Los Angeles, Paris, Las Vegas and Barcelona.






* The survey, conducted throughout May, was of British-based newsletter subscribers – not all of whom are customers but almost all of whom are interested in travel…   


About, one of Europe’s largest online travel agents, prides itself on making booking decisions easier and providing honest and impartial advice to travellers.  It has origins going back 20 years and close relationships with leading travel suppliers of hotels and airlines.  It offers a wide selection of choice from over 80,000 suppliers around the globe, plus a number of car rental companies throughout Europe. sells a full range of travel products online and over the telephone through 24/7 call centres and through some retail outlets.


About Orbitz Worldwide

Orbitz Worldwide (NYSE: OWW) is a leading global online travel company that uses innovative technology to enable leisure and business travelers to research, plan and book a broad range of travel products.  Orbitz Worldwide owns and operates a portfolio of consumer brands that includes Orbitz (, CheapTickets (, ebookers (, HotelClub (, RatesToGo (, the Away Network ( and corporate travel brand Orbitz for Business ( For more information, visit the Orbitz Worldwide Investor Relations website at


For further information about, please contact:


Alexandra Marsh or Laurence De Bièvre

Pleon UK

London, England, U.K.

T : 0207 479 5656

E :


"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Orbitz Worldwide Inc.'s business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.