The 2008 ebookers Travel Opinion Report reveals
While the British report they are making sacrifices in almost every part of life due to a harder and unpredictable economic climate, they simply refuse to give up on much-needed holidays.
More than half of the Brits surveyed consider holidays either important or an absolute necessity; only 12% consider them a luxury.
Ciaran Lally, ebookers MD, said:
“Just a generation ago holidays were an extravagance, especially trips abroad. Now though, even as many people said they are already tightening the purse strings, people treat holidays as an almost necessary part of their existence.”
“We’ve also found out that people are making changes in other aspects of their lives - saving money where they can - in part to protect their holidays. Plus where they go still matters.”
People will sacrifice to holiday
People said they are prepared to make big changes to ensure they will be able to go holiday as much as in recent years. In order to guarantee their summer escape, people reported that they will make changes to how they are spending their hard-earned money, including:
· 61% limit luxuries bought in supermarkets
· 60% limit nights out
· 59% reduce the amount spent on new clothes
· 46% reduce their grocery bill
Furthermore, people also reported that they will make changes to how they live in order to have their escape. These included:
· 46% take their own sandwich to work
· 38% make an effort to use public transport more frequently
· 31% drop magazine and DVD club subscriptions
· 27% give up gym and sports club memberships
Plus 41% of the survey sample said they may turn to selling excess goods on internet auction sites.
Other personal financial measures being taken included:
· 66% swap utility providers
· 67% seek cheaper deals on television, phones and broadband
· 14% increase overdrafts and credit card limits
· 8% will seek to take out loans.
Credit crunch has biggest holiday impact on young families
It’s young families more than any other demographic that fear recession the most. One in 10 would consider taking out loans in order to go on holiday. And 19% of those surveyed are likely to increase card and account limits.
Overall, 51% of young families claim the predicted economic slowdown will influence their holiday plans, compared with 38% of single households and 39% of older families.
More than half of those surveyed told ebookers they will not be changing their travel plans in the near future, credit crunch or otherwise. They also won’t be compromising on destination, with 56% being wholly inflexible on where they go and single people being most adamant about this at 62%.
Many people are booking early (51%), showing flexibility on dates (49%), even buying foreign currency in bulk before travelling (40%). But destination, ebookers has learned, is king.
* The survey was conducted with 1,003 people across England, Scotland, Wales and Northern Ireland in April and May 2008.
ebookers.com, one of Europe’s largest online travel agents, prides itself on making booking decisions easier and providing honest and impartial advice to travellers. It has origins going back 20 years and close relationships with leading travel suppliers of hotels and airlines. It offers a wide selection of choice from over 80,000 suppliers around the globe, plus a number of car rental companies throughout Europe. ebookers.com sells a full range of travel products online and over the telephone through 24/7 call centres and through some retail outlets.
About Orbitz Worldwide:
Orbitz Worldwide (NYSE: OWW) is a leading global online travel company that uses innovative technology to enable leisure and business travelers to research, plan and book a broad range of travel products. Orbitz Worldwide owns and operates a portfolio of consumer brands that includes Orbitz (www.orbitz.com), CheapTickets (www.cheaptickets.com), ebookers (www.ebookers.com), HotelClub (www.hotelclub.com), RatesToGo (www.ratestogo.com), the Away Network (www.away.com) and corporate travel brand Orbitz for Business (www.orbitzforbusiness.com). For more information, visit the Orbitz Worldwide Investor Relations website at http://www.orbitz-ir.com.
For further information about ebookers.com, please contact:
London, England, U.K.
T : 0207 479 5656
E : firstname.lastname@example.org