CHICAGO, IL, September 24, 2007 - While the percentage is growing, the number of Spanish-dominant speaking adults making online purchases is approximately one in three (32%)¹, according to the Pew Internet & American Life Project and the Pew Hispanic Center. To better serve the travel needs of this community, CheapTickets.com (www.cheaptickets.com) today announced the launch of a test to sell travel via Spanish-speaking customer care and telesales agents through a dedicated toll-free number, 1-800-566-1333.
"The new CheapTickets telesales number -- in the short term - can help us cater to what we believe is an underserved audience," said Seth Brody, Vice President and General Manager, Hospitality Services and Telesales, Orbitz Worldwide. "It will also give us insight into the booking trends, patterns and travel products most valuable to our Spanish-speaking customers as we move toward launching a Spanish-language website."
Through the new telesales center, customers will have the ability to:
- Receive personalized travel assistance from a Spanish-speaking customer care/telesales agent through call centers based in Panama.
- Book travel accommodations from any of CheapTickets' family of discounted travel products including air, hotel, cruises, vacation packages, activities and event tickets.
Customers that would like more information or to book travel via CheapTickets' Spanish-speaking telesales agents can call 1-800-566-1333 or visit: http://viajes.cheaptickets.com. Telesales customers will have access to all travel products, fares and discounts available to CheapTickets' online customers.
¹Fox, Susannah, Pew Internet & American Life Project, & Livingston, Gretchen. Pew Hispanic Center, Latinos Online. March 14, 2007, http://www.pewinternet.org/PPF/r/204/report_display.asp, or http://pewhispanic.org/reports/report.php?ReportID=73, accessed on September 13, 2007. Pg. iii and Pg. 4.
CheapTickets is a leading seller of discounted leisure travel products online through its Web site, www.cheaptickets.com. CheapTickets provides consumers access to its collection of airfares on hundreds of airlines. In addition to air, CheapTickets' family of discounted travel products also includes hotel accommodations, cruises, rental cars, vacation packages, condo rentals and Last Minute Trips. Founded in 1986, CheapTickets is a brand that is owned and operated by Orbitz Worldwide (NYSE: OWW).
About Orbitz Worldwide
Orbitz Worldwide (NYSE: OWW) is a leading global online travel company that uses innovative technology to enable leisure and business travelers to research, plan and book a broad range of travel products. Orbitz Worldwide owns and operates a portfolio of consumer brands that includes Orbitz (www.orbitz.com), CheapTickets (www.cheaptickets.com), ebookers (www.ebookers.com), HotelClub (www.hotelclub.com), RatesToGo (www.ratestogo.com), the Away Network (www.away.com) and corporate travel brands Orbitz for Business and Travelport for Business (www.travelportcorporatesolutions.com).
Marita Hudson Thomas
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