New Innovation Makes Orbitz the First Travel Company to Automatically Refund
Travelers When Cheaper Fares are Booked on Their Site
CHICAGO, June 16 /PRNewswire-FirstCall/ -- Orbitz.com
(http://www.orbitz.com), a pioneer in online travel, today introduced a
game-changing new service for its customers called Orbitz Price Assurance(SM).
The latest in a history of innovations from Orbitz, Orbitz Price Assurance
allows customers to book and buy airfare and rest easy, knowing they are
getting the best price for their flight available on our site.
With Orbitz Price Assurance, if the price drops for a plane ticket booked
on Orbitz.com and another customer subsequently books the same airline ticket
on Orbitz.com for less, Orbitz will automatically send travelers a cash refund
for the difference.
"Orbitz Price Assurance is a significant step forward in improving the
travel booking experience," said Steve Barnhart, CEO and president, Orbitz
Worldwide. "Delivering on our commitment to be the best place to search for
and book travel, we are automatically refunding our customers if another
customer books the same flight for less."
Orbitz has a strong heritage of innovation. Orbitz was the first online
travel site to launch the transparent Flight Matrix, easing airfare
comparisons for customers. Since 2003, Orbitz has sent more than 100 million
alerts to its customers warning them of flight delays, gate changes or
cancellations. Via its staff of full time air traffic controllers in its
Chicago OrbitzTLC Center, mobile access platform (http://mobile.orbitz.com) or
Traveler Update service (http://update.orbitz.com), Orbitz continues to be at
the cutting edge of technology and service innovations in travel.
With Orbitz Price Assurance, travelers will no longer have to worry about
airfare prices dropping after they have booked.
How Orbitz Price Assurance Works
* Once a customer books a flight on Orbitz, our website starts tracking to
see if another customer books the same itinerary on Orbitz at a lower
price. Price Assurance is only applicable for flights booked on or after
June 6, 2008.
* If that happens, Orbitz will issue a refund for the difference, between
$5 and $250 per traveler. Orbitz will continue tracking until the day of
the customer's flight. Each time the price drops and another customer
books, the refund amount will increase.
* Orbitz will notify customers via email when another flight is booked at
a lower price including the refund amount they will receive. Customers
can also monitor this information in the "My Trips" tab on Orbitz.com.
* Customers will receive a refund check approximately 30 days after the
trip is completed. Orbitz will mail it to the billing address for the
credit card used to make the booking. Recipients will have 90 days from
the date the check is issued to cash it.
"Price continues to be the number one motivating factor when Americans are
booking flights(1)," says Aaron Cooper, Group Vice President of Online
Marketing for Orbitz Worldwide. "Orbitz is the only travel company to give
our customers an automatic refund to ensure they get the lowest airfare on
More details about Price Assurance are available at http://www.price.orbitz.com.
About Orbitz Worldwide:
Orbitz Worldwide (NYSE: OWW) is a leading global online travel company
that uses innovative technology to enable leisure and business travelers to
research, plan and book a broad range of travel products. Orbitz Worldwide
owns and operates a portfolio of consumer brands that includes Orbitz
(http://www.orbitz.com), CheapTickets (http://www.cheaptickets.com), ebookers
(http://www.ebookers.com), HotelClub (http://www.hotelclub.com), RatesToGo
(http://www.ratestogo.com), the Away Network (http://www.away.com) and
corporate travel brand Orbitz for Business (http://www.orbitzforbusiness.com).
For more information on how your company can partner with Orbitz Worldwide,
(1) These are some of the findings of an Ipsos/OrbitzWorldwide poll
conducted June 3rd - June 5th, 2008 using the Ipsos U.S. Express
Omnibus Survey. Recent fliers were asked the most important factor in
booking a flight. The most important factor was Price (45%), followed
by flight date (26%), and flight time (20%). For the survey, a
nationally representative, randomly selected sample of 1,000 adults
across the United States was interviewed by telephone to reach past
year air travelers. A total of 370 people who had flown for any reason
in the past year were interviewed. With a sample of 370 people, the
results are considered accurate within +/-5.1 percentage points, 19
times out of 20, of what they would have been had the entire adult
population of air travelers in the U.S. been polled. The margin of
error will be larger within regions and for other sub-groupings of the
survey population. These data were weighted to ensure the sample's
regional and age/sex composition reflects that of the actual U.S.
population according to data from the U.S. Census Bureau.
Abby Hunt of Orbitz, +1-312-894-4734, email@example.com;
or Kevin Gray of Brodeur, +1-617-587-2851, firstname.lastname@example.org, for Orbitz