Responsibilities include offline and online marketing leadership for company's
global portfolio of online travel brands
CHICAGO, Oct. 27 /PRNewswire-FirstCall/ -- Orbitz Worldwide (NYSE: OWW)
today announced that it has named Jeffrey Davidoff as Senior Vice President
and Chief Marketing Officer.
The senior leadership position within Orbitz Worldwide will include
responsibilities for managing and aligning the offline and online marketing
programs for the company's global portfolio of online travel brands. The
company's brands include Orbitz (http://www.orbitz.com), CheapTickets
(http://www.cheaptickets.com) and Away.com (http://www.away.com) in the
Americas; ebookers (http://www.ebookers.com) in 13 countries across Europe and
Scandinavia; and HotelClub (http://www.hotelclub.com), based in Sydney,
Australia, with operations in more than 120 countries around the world.
"It is important we take advantage of our growing and expanding
international footprint and leverage marketing synergies where they exist,"
said Steve Barnhart, CEO and president, Orbitz Worldwide," The appointment of
Jeff Davidoff injects new energy, insights and passion into our company's
highly recognized brands, and sets the stage for a global approach to our
offline and online marketing programs."
Davidoff, 45, joins Orbitz Worldwide with nearly 20 years' experience in
marketing, most recently serving for the last six years as Vice President of
Brand Marketing and Communications at Whirlpool Corporation. While at
Whirlpool, he was responsible for brand positioning, consumer insight,
integrated marketing plan development and execution, and in-market performance
evaluation for a multi-billion dollar U.S. business. His work supported sales
of the company's Whirlpool, Maytag, Amana, KitchenAid and Jenn-Air brands,
including leading development and execution of the global campaign for the
flagship Whirlpool brand.
"I'm excited by the challenge to create a stronger connection with our
consumers and opportunity to build an integrated, global marketing practice at
Orbitz Worldwide," said Jeff Davidoff, Senior Vice President and Chief
Marketing Officer, Orbitz Worldwide. "The Orbitz Worldwide portfolio of
brands are highly recognized in e-commerce, and I look forward to translating
that awareness into increased bookings here in the United States, Europe, Asia
Pacific and as the company enters new markets."
Prior to joining Whirlpool, Davidoff was a founding member of UPSHOT, an
industry recognized marketing agency, headquartered in Chicago, Illinois, that
focuses on brand marketing, experiential marketing, and retail promotion.
While at UPSHOT, he was responsible for account management and new business
development. Davidoff also served as a vice president for Citibank N.A.'s
national marketing division, where he held several other positions within the
Davidoff received his MBA from Northwestern University's Kellogg School of
Management in Evanston, IL. He graduated with a bachelor of arts degree from
About Orbitz Worldwide
Orbitz Worldwide (NYSE: OWW) is a leading global online travel company
that uses innovative technology to enable leisure and business travelers to
research, plan and book a broad range of travel products. Orbitz Worldwide
owns and operates a portfolio of consumer brands that includes Orbitz
(http://www.orbitz.com), CheapTickets (http://www.cheaptickets.com), ebookers
(http://www.ebookers.com), HotelClub (http://www.hotelclub.com), RatesToGo
(http://www.ratestogo.com), the Away Network (http://www.away.com), and
corporate travel brand Orbitz for Business (http://www.orbitzforbusiness.com).
For more information on how your company can partner with Orbitz Worldwide,
This press release contains forward-looking statements that involve risks,
uncertainties and other factors concerning, among other things, Orbitz
Worldwide's expected financial performance and its strategic operational
plans. The company's actual results could differ materially from the results
expressed or implied by these forward-looking statements. More information
regarding these and other risks, uncertainties and factors is contained in the
section entitled "Risk Factors" in the company's filings with the Securities
and Exchange Commission ("SEC"), which are available on the SEC's website at
http://www.sec.gov or the company's Investor Relations website at
http://orbitz-ir.com. You are cautioned not to unduly rely on these
forward-looking statements, which speak only as of the date of this press
release. Orbitz Worldwide undertakes no obligation to publicly revise these
forward-looking statements to reflect circumstances or events after the date
of this press release.
SOURCE: Orbitz Worldwide
Brian Hoyt of Orbitz Worldwide