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News Releases Air Offering Receives Top Honors in New Keynote Study of U.S. Travel Web Sites

Consumers Say Orbitz Air Product is most "Helpful" and "Reliable" within Customer Experience Portion of the Study

CHICAGO, April 11, 2011/PRNewswire/ -- Orbitz ( today announced that its air travel booking product ranked number one for best overall Technical Quality among 10 leading U.S. travel websites, according to a new study released by Keynote Competitive Research, the industry analysis group of Keynote Systems.

"Orbitz continues to innovate the shopping and booking experience within air travel with industry firsts such as the Matrix Display and Orbitz Price Assurance," said Sam Fulton, Senior Vice President, Retail, Orbitz Worldwide.  "Being named the best air booking website in a category that spotlights the quality of our technology by a trusted third-party like Keynote validates that the Orbitz air product continues to perform at the highest levels and offers a design and functionality that gives travelers a sense of security and ease when shopping for and booking airline tickets."  

Orbitz ranked number one for Overall Technical Quality in Keynote's 'Online Excellence' study, which focused on leading airline and online travel agent websites with air booking capabilities. The rankings were based on thousands of Web transactions monitored using measurement computers located in 12 cities across the U.S.  Keynote measured a typical transaction of searching for and reserving a flight online. 6,000 total measurements were executed for each site, for a total of 60,000 total measurements.

Orbitz was also thought of as "helpful" and "reliable" more than any other travel website in the study, according to actual user feedback gathered during the Customer Experience portion of the study.

"Based on thousands of measurements taken by Keynote's measurement computers over the course of the study, displayed at a very high level of technical quality, an extremely valuable attribute in the highly competitive online air travel industry," said Christopher Musto, general manager of Keynote's competitive research group., celebrating its 10th anniversary this year, launched in 2001 with the invention of the Matrix Display which made it quick and easy for consumers to comparison shop for airfares online and revolutionized the way the travel industry displayed fares.  

Orbitz also led the industry with the launch of Price Assurance in June of 2008 which guarantees that customers never overpay on Orbitz.  With Price Assurance, if another Orbitz customer books the same flight or prepaid hotel for less, we'll send you a check for the difference – automatically.  Price Assurance is the only program of its kind in the industry.  Since its inception, Price Assurance has rewarded over $9MM in refund checks to Orbitz customers.

About ( is a leading online travel company that enables travelers to search for and book a broad array of travel products, including airline tickets, hotel rooms, rental cars, cruises and vacation packages. Since launching its Web site to the general public in June 2001, has become one of the largest online travel sites in the world and has led the industry with innovations including Flight Price Assurance, Hotel Price Assurance and Total Price hotel search results. On consumers can search more than 80,000 suppliers worldwide including airlines, hotels and car rental companies. is owned by Orbitz Worldwide. Stay connected to with sale alerts, exclusive promotions and engaging conversations by following Orbitz on Facebook (, Twitter ( and the Orbitz Travel Blog (

About Orbitz Worldwide

Orbitz Worldwide is a leading global online travel company that uses innovative technology to enable leisure and business travelers to research, plan and book a broad range of travel products. Orbitz Worldwide owns a portfolio of consumer brands that includes Orbitz (, CheapTickets (, ebookers (, HotelClub (, RatesToGo ( and the Away Network ( Also within the Orbitz Worldwide family, Orbitz Worldwide Distribution ( delivers private label travel solutions to a broad range of partners including many of the world's largest airlines, and Orbitz for Business ( delivers managed corporate travel solutions for corporations. For more information on partnership opportunities with Orbitz Worldwide, visit Orbitz Worldwide uses its Investor Relations website to make information available to its investors and the public at You can sign up to receive email alerts whenever the company posts new information to the website.

About Keynote

Keynote Systems (Nasdaq: "KEYN") is the global leader in Internet and mobile cloud monitoring. We provide companies with solutions for continuously improving the online experience. Founded in 1995, Keynote delivers testing, monitoring and measurement products and services for any enterprise including online portals, e-commerce sites, B2B sites, mobile operators and mobile infrastructure providers. Keynote products and services help companies improve customer experience in four areas: Web performance, mobile quality, streaming and real user experience testing.

Known as The Mobile and Internet Performance Authority™, Keynote has a market-leading on-demand infrastructure of over 3,000 measurement computers and mobile devices in over 275 locations around the world. Keynote's 2,800 customers represent top Internet and mobile companies including American Express, AT&T, Disney, eBay, E*TRADE, Expedia, Google, Microsoft, SonyEricsson, T-Mobile and Vodafone.

Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at or by phone in the U.S. at 1-800-KEYNOTE.

Keynote®, DataPulse®, CustomerScope®, Keynote CE Rankings®, Keynote Customer Experience Rankings®, Perspective®, Keynote Red Alert®, Keynote Traffic Perspective®, Keynote WebEffective®, The Internet Performance Authority®, MyKeynote® , SIGOS®, SITE®, Keynote™, The Mobile & Internet Performance Authority™, Screen Sensing Technology and Keynote FlexUse™ are trademarks or registered trademarks of Keynote Systems, Inc. in the United States and/or other countries. All other trademarks are the property of their respective owners. © 2011 Keynote Systems, Inc.


For further information: Marita Hudson Thomas of Orbitz, +1-312-260-8304,

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Orbitz Worldwide Inc.'s business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.