Leading online travel agent, ebookers.com, will sponsor ITV’s new weekly, four part series, Trevor McDonald’s Secret Mediterranean, which airs on Tuesday 4th January at 8pm. The campaign will allude to ebookers’ new ‘book easier, travel happier’ brand message and forms part of a wider marketing strategy to drive brand awareness amongst mainstream consumer audiences with a passion for travel.
The new series follows Sir Trevor as he explores the Mediterranean and unearths some of the forgotten and overlooked gems that are hidden across the region. He goes beyond what is seen in holiday brochures and delves into the Med’s individual cultures and traditions. ebookers will capture this on a dedicated page of its site (http://www.ebookers.com/travel-guide/tv/), featuring the best deals to the locations Sir Trevor visits, including Santorini, Istanbul, Cairo and Italy’s Amalfi Coast.
Mario Bounas, UK Head of Offline Marketing at ebookers.com, said: “Our sponsorship of Trevor McDonald’s Secret Mediterranean gives the ebookers brand exposure to a core audience with a keen interest in travel. This forms part of a wider marketing campaign commencing in January which aims to drive awareness of ebookers, increase the number of visitors to ebookers.com and help to communicate our promise to customers that ebookers.com enables you to book easier, travel happier. “
ebookers.com, one of Europe's largest online travel agents, prides itself on making travel booking decisions easier and offers excellent value travel with a best price guarantee. ebookers.com is a brand that is owned by Orbitz Worldwide (NYSE: OWW). It has origins going back 20 years and has close relationships with leading travel suppliers of hotels and airlines. It offers a huge selection of choice from over 200 airlines, 95,000 hotels around the globe and car hire from most of the major international brands as well as providing both ski and cruise packages.
About Orbitz Worldwide
Orbitz Worldwide is a leading global online travel company that uses innovative technology to enable leisure and business travelers to research, plan and book a broad range of travel products. Orbitz Worldwide owns a portfolio of consumer brands that includes Orbitz (www.orbitz.com), CheapTickets (www.cheaptickets.com), ebookers (www.ebookers.com), HotelClub (www.hotelclub.com), RatesToGo (www.ratestogo.com) and the Away Network (www.away.com). Also within the Orbitz Worldwide family, Orbitz Worldwide Distribution (http://corp.orbitz.com/partnerships/distribution) delivers private label travel solutions to a broad range of partners including many of the world's largest airlines, and Orbitz for Business (www.orbitzforbusiness.com) delivers managed corporate travel solutions for corporations. For more information on partnership opportunities with Orbitz Worldwide, visit corp.orbitz.com. Orbitz Worldwide uses its Investor Relations website to make information available to its investors and the public at http://www.orbitz-ir.com. You can sign up to receive email alerts whenever the company posts new information to the website.
For further information: Red Consultancy on behalf of ebookers.com, email@example.com, 020 7025 6650