CHICAGO, July 20 /PRNewswire/ -- CheapTickets.com (www.cheaptickets.com) today revealed the six consumer finalists in the "We're Too Cheap to Advertise" contest, where contestants submitted 30-second video ads highlighting just how good it feels to save on travel at CheapTickets.com. They're not only competing to win $50,000 in travel but also to have their creative genius aired on the Travel Channel throughout August.
Six finalists are (in alphabetical order):
- "Adventures of the Cheap and Not Famous" by Renee Schwartz of Oregon
- "Bargain Surfers" by Scott Siegel of Oregon
- "CheapTickets Commercial" by Miles Shockley of Illinois
- "Fishing Season" by Brendan Walsh of Pennsylvania
- "The Hotel Pregnant" by Jim Wockenfuss of Maryland
- "We Call It" by Dustin Storm of Missouri
While the CheapTickets contest may be closed for submissions, the fun isn't over yet: Voting is now open to the general public from July 20–27, 2010 at www.cheaptickets.com/commercials. This means the next CheapTickets commercial is in the hands of consumers, who can visit the site to vote for their favorite ad once a day. Not only will they enjoy some fantastic entertainment, they also will receive a $100 promotion code toward a five-night hotel or vacation package(1) on CheapTickets.com. The three contestants receiving the most votes stand to win(2):
- Grand Prize: $50,000 in airfare, plus their commercial will air on the Travel Channel
- First Prize: $5,000 in airfare
- Second Prize: $2,500 in airfare
"Thank you to the thousands of consumers who engaged in this contest. Our customers continue to prove that they are the best advocates for our brand," said Deborah Italiano, Vice President of Brand Marketing for CheapTickets.com. "We really enjoyed watching and judging over a hundred well-produced video entries where we saw customers unleash their passion for cheap travel."
An expert panel of judges selected the final six ads based on creativity, video quality and fit to contest theme. Judges included: CheapTickets' Deborah Italiano; award-winning Chief Creative Officer David Lubars of advertising agency BBDO North America; and Tim Calkins, Northwestern University's Kellogg School of Management's clinical professor of marketing, who leads the Kellogg Super Bowl Advertising Review each year.
The winners of the "Too Cheap to Advertise" contest will be announced on or about July 28, 2010, and the winning commercial is planned to air on the Travel Channel throughout August 2010. To vote for your favorite ad and receive a $100 promotion code, visit: www.cheaptickets.com/commercials.
Terms & Conditions:
(1) Book a qualifying hotel or flight + hotel package between July 20, 2010, and July 27, 2010, for 5 or more nights for travel between July 20, 2010, and September 30, 2010, via CheapTickets and instantly receive $100 off your purchase through the use of the promotion code. Limit one discount per hotel room and one promotion code per purchase. Discounts are not redeemable for cash for any reason. Any attempt at fraud will be prosecuted to the fullest extent of the law. Void where prohibited, taxed or restricted. CheapTickets reserves the right to change or limit the promotion in its sole discretion. Not valid for Las Vegas bookings.
(2) Grand Prize Winner's choice of either (i) $34,500 worth of Flight Vouchers and $15,500 in cash or (ii) $50,000 worth of Flight Vouchers. FIRST PRIZE: Winner's choice of either (i) $3,450 worth of Flight Vouchers and $1,550 in cash or (ii) $5,000 worth of Flight Vouchers. SECOND PRIZE: Winner's choice of either (i) $1,725 worth of Flight Vouchers and $775 in cash or (ii) $2,500 worth of Flight Vouchers.
CheapTickets is a leading seller of discounted leisure travel products online through its Web site, www.cheaptickets.com. CheapTickets provides consumers access to its collection of airfares on hundreds of airlines. In addition to cheap flights, CheapTickets' family of discounted travel products also includes cheap hotels, cheap cruises, cheap rental cars, cheap vacation packages, condo rentals and Last Minute Trips. Founded in 1986, CheapTickets is a brand that is owned and operated by Orbitz Worldwide (NYSE: OWW). OWW also owns and operates Orbitz (http://www.orbitz.com), ebookers (http://www.ebookers.com), HotelClub (http://www.hotelclub.net/hotel.reservations/), RatesToGo (http://www.ratestogo.com/Hotels-Last-Minute/EN) and the Away Network (http://www.away.com).