CHICAGO, July 15 /PRNewswire/ -- Orbitz (www.orbitz.com) today announced the launch of a new advertising campaign. The new campaign and branded tagline, "When You Orbitz, You Know," shows how Orbitz provides the information and resources consumers need to book hotel rooms.
"Research tells us that consumers really want access to information that will help them make the right decisions when they book hotels," said Deborah Italiano, vice president of brand marketing for Orbitz. "The ads show how we give our customers tools and information to make smart decisions when they book a hotel on Orbitz.com."
The campaign's first advertisement begins its run on television today. The ad presents a traveler who sees future events before they occur as a metaphor for Orbitz customers who know what to expect from their hotel stays because they use Orbitz to help plan and book their trips.
Developed in partnership with BBDO New York, the new television ads will launch with a significant media presence across cable television, such as CNN, ESPN and Bravo. Print ads will begin running this month in national travel and lifestyle publications including Travel & Leisure, Conde Nast Traveler, Bon Appetit and Food and Wine.
The new campaign highlights Orbitz's rich hotel content and resources, which give customers the knowledge they need to book the right hotel, including:
- Total Price hotel search results, showing the total hotel price per night, including taxes and fees, upfront in the initial search results
- Unfiltered hotel reviews
- Interactive maps and Google Street View
- Photos, videos and virtual tours
Orbitz also offers:
- Hotel Price Assurance, promising that Orbitz customers get the best Orbitz price for their hotels
- An enhanced Low Price Guarantee, giving customers ironclad confidence they're getting the lowest possible price
- No Orbitz change and cancellation fees on hotel bookings
The new Orbitz creative can be viewed on YouTube at www.youtube.com/orbitztravel.
Orbitz.com (www.orbitz.com) is a leading online travel company that enables travelers to search for and book a broad array of travel products, including airline tickets, hotel rooms, rental cars, cruises and vacation packages. Since launching its Web site to the general public in June 2001, Orbitz.com has become one of the largest online travel sites in the world and has led the industry with innovations including Flight Price Assurance, Hotel Price Assurance and Total Price hotel search results. On Orbitz.com consumers can search more than 80,000 suppliers worldwide including airlines, hotels and car rental companies. Orbitz.com is owned by Orbitz Worldwide.
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About Orbitz Worldwide
Orbitz Worldwide is a leading global online travel company that uses innovative technology to enable leisure and business travelers to research, plan and book a broad range of travel products. Orbitz Worldwide owns a portfolio of consumer brands that includes Orbitz (www.orbitz.com), CheapTickets (www.cheaptickets.com), ebookers (www.ebookers.com), HotelClub (www.hotelclub.com), RatesToGo (www.ratestogo.com), the Away Network (www.away.com), and corporate travel brand Orbitz for Business (www.orbitzforbusiness.com). For more information on partnership opportunities with Orbitz Worldwide, visit corp.orbitz.com.