CHICAGO, June 1 /PRNewswire/ -- Are you the next titan of Madison Avenue? Maybe a budding filmmaker with a future that includes red carpets and award ceremonies? CheapTickets (www.cheaptickets.com) is ready to give $50,000 in free travel to the next great advertising genius who can create a 30-second commercial that shows travelers just how to good it feels to save with CheapTickets. CheapTickets is planning to feature the winning spot on the Travel Channel, which is aired in more than 95 million U.S. households.
To enter the "We're Too Cheap to Advertise" contest, anyone with a digital video camera and a passion for cheap travel can upload their up to 30-second video commercials to www.cheaptickets.com/commercials between June 1 and July 13, 2010. An expert panel of judges will narrow down the entries to six finalists based on creativity, video quality, fit to contest theme and viral potential. Judges will include CheapTickets' in-house advertising executives, award-winning Chief Creative Officer David Lubars of advertising agency BBDO North America, and Tim Calkins Northwestern University's Kellogg School of Management's clinical professor of marketing who leads the Kellogg Super Bowl Advertising Review each year.
CheapTickets will then open voting to the general public in the final round from July 20 – 27, 2010. The three contestants that get the most votes stand to win:
- Grand Prize: $50,000 in free airfare, plus your commercial will run on TV
- First Prize: $5,000 in free airfare
- Second Prize: $2,500 in free airfare
CheapTickets will announce the winners on or about July 28, 2010, and showcase the winning commercial as its 2010 ad campaign planned to air on the Travel Channel throughout the month of August 2010.
"We've found that our customers are the best advocates for our brand and this is an opportunity to unleash their passion for cheap travel," said Deborah Italiano, Vice President of Brand Marketing for CheapTickets.com. "Who better to create a commercial that illustrates just how great it feels to book a quality vacation for less on CheapTickets?"
It is recommended that commercials highlight the brand's motto: "The Less You Pay, the Better is Feels," with an emphasis on booking hotels or vacation packages online at CheapTickets.com.
Think you have the creative genius to produce a winning CheapTickets commercial? Visit the "We're Too Cheap to Advertise" contest at www.cheaptickets.com/commercials and prove it! Make a great commercial. Win the contest and become famous. Then, use the grand prize to fly all your friends to Las Vegas for the weekend. It is that simple!
Terms & Conditions:
Entries will be judged on creativity, quality and fit to contest theme. Videos must be original and may not have been previously published or submitted in any other contest. The contest is open only to residents of the 48 contiguous U.S. states 18 years and older. No purchase necessary to enter, play, or win. For complete rules and eligibility details, visit cheaptickets.com/commercials.
CheapTickets is a leading seller of discounted leisure travel products online through its Web site, www.cheaptickets.com. CheapTickets provides consumers access to its collection of airfares on hundreds of airlines. In addition to cheap flights, CheapTickets' family of discounted travel products also includes cheap hotels, cheap cruises, cheap rental cars, cheap vacation packages, condo rentals and Last Minute Trips. Founded in 1986, CheapTickets is a brand that is owned and operated by Orbitz Worldwide (NYSE: OWW). OWW also owns and operates Orbitz (http://www.orbitz.com), ebookers (http://www.ebookers.com), HotelClub (http://www.hotelclub.net/hotel.reservations/), RatesToGo (http://www.ratestogo.com/Hotels-Last-Minute/EN) and the Away Network (http://www.away.com).