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News Releases Defines New Consumer Lifestyle as 'The Age of the Cheaponomy'

CheapTickets and Survey Reveals Consumers are Changing the Way They Think, Live and Spend Due to the Economy, but are Still Looking to Travel

CHICAGO, Nov. 12 /PRNewswire/ -- (, a leading online travel company that knows "the less you pay, the better it feels®," today announced the results of a survey which illustrates that Americans are living in a new era of consumerism, "The Age of the Cheaponomy."

Cheaponomy(SM), a term coined by CheapTickets, describes the ways in which many Americans are managing within the tightened U.S. economy. The term describes an economic cycle in which consumers are embracing lifestyle changes to live "on the cheap" in order to afford the things that enrich their lives, whether it be travel, fashion or dining out.

To better understand consumer behavior within The Age of the Cheaponomy, CheapTickets recently partnered with to field a survey of more than 1,000 users which confirmed that consumers are, in fact, making changes to be more frugal. With 95 percent of consumers concerned about the current economic situation, the majority (63 percent) are also making changes to their spending habits.

The survey also confirmed that consumers are changing their spending habits in order to still afford the things that enrich their lives, such as travel. Among the leisure activities consumers are trying to afford, travel ranks No. 2 behind No. 1 dining out. And, while two-thirds (61 percent) of those surveyed are lowering travel expenses, they are more likely to cut back on many other areas of their lives first, including electronics/gadgets, personal luxuries, fashion and cars, proving that consumers are still looking to travel.

"Cheaponomy is the reality of how the economy is affecting consumer behavior in every area of life, including travel," said Marita Hudson Thomas, a Cheaponomist(SM) from "At CheapTickets, our customers are inherent deal-seekers and understand what it means to search for travel deals and be economical. We are committed to helping the rest of the world learn how to adapt to this lifestyle -- especially in the world of travel."

Top Cheaponomy Destinations (1)

According to the Cheaponomy survey, cutting back on spending at the destination is the No. 1 way that travelers save on a trip. Proving that consumers can still travel despite the current state of the economy, CheapTickets is unveiling the top inexpensive destinations to travel to during the Age of the Cheaponomy. These hidden gems offer affordable hotel rates and an array of free activities and attractions once you are there.

1. Austin, TX

With an Average Daily Hotel Rate of $78.70 and dozens of free activities, Austin ranks No. 1 as the best city to travel to during the Age of the Cheaponomy. Known for great music, this colorful city offers many ways to experience its energetic vibe at no cost. On any given night, one can catch a live show or musical act for free. Visitors can stroll down trendy 6th Street, tour the Governor's Mansion (schedule a tour in advance), jump on "The Dillo," a series of trolley cars that will take you around the city or visit the Paramount Theatre, which dates back to pre World War One -- all for free.

2. St. Louis, MO

With an Average Daily Hotel Rate of $83.63 and a wide-range of free attractions, St. Louis ranks No. 2 on the list of the best cities to travel to during the Age of the Cheaponomy. Ideal for cheap family travel, this Midwestern city is home to one of the best free zoos in the country. In addition, the St. Louis Art Museum, the Laumeier Sculpture Park -- one of only two in the U.S., the Ulysses S. Grant National Historic Site and the Boeing Space Station all offer free family fun.

3. Denver, CO

With an Average Daily Hotel Rate of $109.85, Denver ranks third on the list of the best cities to travel to during the Age of the Cheaponomy. Known for nearby outdoor attractions and many city hotspots, Denver is home to countless free activities and sites. Visitors can take in the beautiful natural landscape and learn about the musical history of Red Rocks Park or visit Dinosaur Ridge, where you can see pre-historic animal tracks. Then, vacationers who are at least 21 years of age can cool down by taking a free tour through the Coors Brewery and sample complimentary beer tastings.

CheapTickets is committed to helping every consumer -- the inherent deal-seeker or frugal-in-training -- learn how to travel and live "on the cheap." To find out more about Cheaponomy or for real-life tips on adapting to the Cheaponomy lifestyle from CheapTickets and, log on to:

  Snapshot of Cheaponomy Survey Results (2)

  Consumers are thinking and acting differently because of the economy.
  --  95 percent of consumers are concerned about the current economic
  --  81 percent are changing the way they think about purchases.
  --  63 percent are making changes to their spending habits in all areas of
      their lives.
  --  55 percent of consumers consider themselves a combination deal-seeker
      and saver, and 80 percent of travelers are going online to search for

  Consumers still want to travel.
  --  Travel ranks No. 2 among the leisure activities that consumers are
      still trying to afford (behind Dining Out).
  --  While two-thirds (61 percent) of consumers are lowering travel
      expenses, they are more likely to cut back on many other areas of
      their lives first, including electronics, gadgets, personal luxuries,
      fashion and cars.

  Consumers are getting creative to cut costs while traveling.
  --  Cutting back on spending at the destination is the No. 1 way travelers
      save while vacationing, followed by taking shorter trips, lowering the
      bar when it comes to amenities and using means of transportation other
      than flying, respectively.
  --  Cutting food expenses while traveling is the No. 1 way to cut back on
      spending at the destination.

  Consumers are being frugal in order to travel this holiday season.
  --  Eighty (80) percent of consumers are planning on cutting back this
      holiday season.
  --  Forty (40) percent of consumers are planning to travel during the
      holidays but are cutting back in order to do so.

  (1)  Top Cheaponomy Destinations Methodology

CheapTickets' Top Cheaponomy Destinations were selected by CheapTickets staff according to the number of free attractions and activities in the market, the destinations were ranked on 10/15/08 from the least to most expensive average daily hotel rate. Average Daily Hotel Rate was calculated on 10/15/08 by taking the average price for all hotel bookings made on to the listed destination for travel from October 1, 2008 through December 31, 2008.

(2) Survey Methodology

CheapTickets fielded the study from October 7-10, 2008 to SmartMoney email registrants. 1,011 U.S. adults aged 18 or older were surveyed.

About CheapTickets

CheapTickets ( is a leading seller of discounted leisure travel products online through its Web site, CheapTickets provides consumers access to its collection of airfares on hundreds of airlines. In addition to airline tickets, CheapTickets' family of discounted travel products also includes hotels, cruises, rental cars, vacation packages, condo rentals and Last Minute Travel. Founded in 1986, CheapTickets is a brand that is owned and operated by Orbitz Worldwide (NYSE: OWW).

About SmartMoney

SmartMoney (, The Wall Street Journal Magazine, was launched in 1992 by Hearst Corporation and Dow Jones & Co. to service the need for personal finance information among a group of affluent and sophisticated Americans. The SmartMoney editorial team has won three National Magazine Awards. was launched in 1997 to reflect the magazine's strong background of personal finance, as well as to provide users with innovative interactive tools and worksheets. has become the most comprehensive resource on the Web for private investors, providing top- quality financial reporting, commentary and analysis, and decision-making tools. The site was awarded a National Magazine Award for "Best Interactive Design" from the American Society of Magazine Editors.


CONTACT: Marita Hudson Thomas of, +1-312-260-8304,; or Kate Powers, +1-617-587-2010,, for

Web site:

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Orbitz Worldwide Inc.'s business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.