Holiday Makers Holding out for Deals Could Pay Price…
A survey of 25,000 Brits*, conducted by ebookers.com the online travel agent, reveals that many holiday makers haven’t yet booked their summer trips and are holding out for bargain prices…
64% of those surveyed claimed to be planning summer holidays but hadn’t yet made their reservations. 31% had already booked while 4% weren’t taking trips this summer.
The top five hoped for destinations amongst those who haven’t yet booked are LA, New York, Florida, Barcelona and Dubai.
Claire Howard Jones, ebookers.com Head of Marketing, said:
“People are continuing to book late this year but experience shows that last minute bargain hunters will often be disappointed. Smart travellers know the best prices in the travel industry are mostly available to early bookers.
“Bargains can sometimes be found a few days before travel for traditional tour operator packages. With flights and tailor made holidays though, early booking is almost always best.”
This price sensitivity and bargain shopping, perhaps brought on by tightening economic conditions, was further demonstrated by half the sample survey who claim to be influenced in their choice of destination by the strong euro and comparatively weak dollar.
Seaside versus City
The survey results also show that while city breaks might be increasing in popularity, there’s no doubt that Britons still love to be beside the seaside. 62% of those going on holiday are heading off on Sun and Sand trips, their top five destinations being, in order, Florida, California, Spain, Greece and Thailand.
38% are planning urban-centred trips with the top five city break destinations being New York, Los Angeles, Paris, Las Vegas and Barcelona.
* The survey, conducted throughout May, was of British-based ebookers.com newsletter subscribers – not all of whom are ebookers.com customers but almost all of whom are interested in travel…
ebookers.com, one of Europe’s largest online travel agents, prides itself on making booking decisions easier and providing honest and impartial advice to travellers. It has origins going back 20 years and close relationships with leading travel suppliers of hotels and airlines. It offers a wide selection of choice from over 80,000 suppliers around the globe, plus a number of car rental companies throughout Europe. ebookers.com sells a full range of travel products online and over the telephone through 24/7 call centres and through some retail outlets.
About Orbitz Worldwide
Orbitz Worldwide (NYSE: OWW) is a leading global online travel company that uses innovative technology to enable leisure and business travelers to research, plan and book a broad range of travel products. Orbitz Worldwide owns and operates a portfolio of consumer brands that includes Orbitz (www.orbitz.com), CheapTickets (www.cheaptickets.com), ebookers (www.ebookers.com), HotelClub (www.hotelclub.com), RatesToGo (www.ratestogo.com), the Away Network (www.away.com) and corporate travel brand Orbitz for Business (www.orbitzforbusiness.com). For more information, visit the Orbitz Worldwide Investor Relations website at http://www.orbitz-ir.com.
For further information about ebookers.com, please contact:
Alexandra Marsh or Laurence De Bièvre
London, England, U.K.
T : 0207 479 5656
E : firstname.lastname@example.org