CHICAGO, March 10 /PRNewswire/ -- How far are travelers really willing to go to save or get a free trip? According to a recent survey fielded by CheapTickets.com http://www.cheaptickets.com/, three-quarters of vacationers said they would gladly sacrifice their seats to receive a free airline ticket.
Applauding the savvy saving habits of travelers and proving there's no shame in thriftiness, CheapTickets is offering the ultimate challenge: submit travel stories, tips and money-saving tricks that Show Us Your Cheap, for a chance to win a vacation for four and to be featured in an upcoming advertising campaign!
The Show Us Your Cheap travel contest will run from March 10 - March 31, 2008. Four grand prize winners may be featured in CheapTickets' print and radio advertising and online at CheapTickets.com. In addition, they may also win an "Ultimate Vacation Package" -- a five-day, four-night getaway for four, including air, hotel and car rental, to the winners' destination of choice anywhere in the continental United States.
"Show Us Your Cheap builds on the foundation of the CheapTickets 'Real People' ad campaign which has always focused on travelers taking pride in finding a great deal," said Tom Russell, Group VP of Brand Marketing for CheapTickets. "Our goal with Show Us Your Cheap is to take 'Real People' to the next level by allowing deal-savvy travelers to share their own value travel stories in a national forum."
To enter, participants simply visit http://www.cheaptickets.com/yourstory and follow the instructions to upload a photograph of themselves, family or friends on vacation, along with a personal story (500 words or less) that shows how they save money when they travel and how those savings enhanced their overall travel experience.(1)
The Show Us Your Cheap print ad campaign will run in early July 2008 in travel and leisure publications including People, USA Weekend, Budget Travel, Everyday with Rachael Ray and O-The Oprah Magazine.
Survey Reveals Budget-Conscious Travelers' Money-Saving Habits(2)
A recent online survey conducted by CheapTickets portends well for the Show Us Your Cheap promotion:
-- More than half of respondents reported they might be willing to submit
their own story and photos in order to win a free vacation for four.
-- As many as 80% of travelers are inclined to cut costs by bringing their
own food/snacks along, with 39% "very likely" to do so.
-- A cheap traveler need not be a stingy one: 57% report they generally
tip at least the standard 15% while 39% say they tip more than 15%,
even at a restaurant they visit on vacation and will most likely never
(1)Terms & Conditions:
Entries will be judged among other things, on originality and relevance.
Photographs and stories must be original and may not have been previously
published or submitted in any other contest. The contest is open only to
residents of the 48 contiguous U.S. states. For complete rules and
eligibility details, visit http://www.cheaptickets.com/yourstory.
The survey was fielded by CheapTickets.com via the Internet using
Zoomerang's MarketTool's online survey panel on February 22-25, 2008, with
341 respondents aged 18 or older, all of whom indicated they have traveled
in the past 12 months.
CheapTickets is a leading seller of discounted leisure travel products online through its Web site, http://www.cheaptickets.com/. CheapTickets provides consumers access to its collection of airfares on hundreds of airlines. In addition to cheap flights, CheapTickets' family of discounted travel products also includes cheap hotels, cheap cruises, cheap rental cars, cheap vacation packages, condo rentals and Last Minute Trips. Founded in 1986, CheapTickets is a brand that is owned and operated by Orbitz Worldwide (NYSE: OWW). OWW also owns and operates Orbitz (http://www.orbitz.com/), ebookers (http://www.ebookers.com/), HotelClub (http://www.hotelclub.net/hotel.reservations/), RatesToGo (http://www.ratestogo.com/Hotels-Last-Minute/EN) and the Away Network (http://www.away.com/).
CONTACT: Marita Hudson Thomas of CheapTickets, +1-312-260-8304,
email@example.com; or Patricia Nugent, +1-212-284-9935,
firstname.lastname@example.org, for CheapTickets
Web site: http://www.orbitz.com/