(Chicago, IL, January 9, 2006) Finding the best deals online is a hobby for some and a passion for others. And for many CheapTickets customers, finding a deal on their vacation is the Holy Grail of online bargain hunting.
CheapTickets.com (www.cheaptickets.com), a leading online travel agency for cheap travel, recognizes what customers want and announces the launch of its 2006 integrated marketing campaign: The Less You Pay, The Better It Feels!
The campaign includes new print advertisements and several exciting online partnerships. Additionally, the integrated marketing effort also features "Cheap of the Week," travel deals and value-saving coupons distributed online and via local newspapers in select markets.
"The CheapTickets campaign is all about celebrating cheapness. For some, the word cheap is embarrassing, but we believed that cheap has become a new badge of honor. Lots of people told us we were right -- they love the thrill of the hunt and the emotional payoff," said Randy Wagner, Chief Marketing Officer for CheapTickets.com. "Our new CheapTickets campaign captures the spirit of the connection we're forging with real people that love the real value they find on our site."
The major component of the integrated campaign is a series of print advertisements. The new ads feature images of "real people" vacationing, people who are down-to-earth, not trend-obsessed. These are people that find pleasure in the simple things in life - and love to pay for those pleasures with the money they save by getting the best deals on travel.
The first ad to be released introduces fun-loving couple "Roberta and Marty" who are celebrating their cheap beach vacation (http://pressroom.cheaptickets.com/images/CTIX_ad_0106.jpg). The ad states "Roberta and Marty saved on romance at CheapTickets.com" and includes the campaign themeline, "The less you pay, the better it feels." All future print advertisements will have a similar theme.
New York based Grey Direct (www.greydirect.com), was tapped to develop the new branding campaign for CheapTickets. Print advertisements will begin running this month in national and regional newspapers. The ads will also appear in the February issues of entertainment, travel and leisure publications such as People and Budget Travel.
CheapTickets is a leading seller of discounted leisure travel products online through its Web site, www.CheapTickets.com. CheapTickets provides consumers access to its exclusive collection of unpublished airfares, as well as regularly published fares on hundreds of airlines. In addition to air, CheapTickets' family of discounted travel products also includes hotel accommodations, cruises, rental cars, vacation packages, condo rentals and Last Minute Trips. Founded in 1986, CheapTickets is part of the Consumer Travel Americas group within Cendant's Travel Distribution Services Division.