Sydney, 13 August 2007 – With the online revolution offering travellers instant
access to the world’s best accommodation and travel choices, new consumer
insights revealed today, show that Australians are increasingly choosing all-star
treatment when holidaying, and will use the internet to book it.
According to the results of an online survey, by leading accommodation provider
HotelClub.com*, 75% of Australian travellers prefer to stay in top of the range
hotels, with almost two thirds opting for four star accommodation - a 5% growth
Increasingly, the internet is also revolutionising the way Australians choose to
determine and book their travel arrangements. HotelClub.com found that 49.5%
of those surveyed indicated that they book travel online either through hotel or
airline websites (30.6%) or online travel agent (18.9%).
Moreover, it seems consumers are turning away from traditional sources of
information about their travel plans and turning to each other, with more than
half of the survey participants looking for advice – accessing information through
blogs, chat forums and online destination guides.
“The online world has revolutionised the Australian travel scene. With ample
choices and variety the internet provides, we’re seeing a major shift in the way
Australians are choosing their holiday destinations,” said Ms Chloe Lim, Managing
Director of HotelClub.com, which has experienced a 10% increase in online
bookings in the past year alone.#
“Savvy travellers are placing more value on other travellers’ thoughts and
recommendations – word of mouth is beginning to play an even greater role
thanks to the ease of communication provided by the internet. This evolving
environment is shaping the travel industry, and is something that everyone in the
travel industry needs to sit up and be aware of,” added Lim.
The online survey by HotelClub.com was undertaken from April to June 2007 and
received more than 55,000 hotel nominations.
The survey is the second consumer-driven free text survey undertaken to find the
region’s best hotels and resorts, and results have been released in the lead up to
the HotelClub.com Hotel Awards 2007. The Awards recognise the best hotels and
resorts in Australia, New Zealand and Pacific Islands with winners announced in
Sydney later this month.
Commenting on the Hotel Awards Lim said, “With few awards voted for by
consumers, the HotelClub.com survey recognises that consumers no longer want
to be told where to travel and stay. They give the industry the most accurate
picture possible of what their consumers are in fact demanding today,” Lim said.
HotelClub.com offers over 30,000 hotel accommodation choices in 4,500 cities
and 120 countries worldwide. HotelClub.com has over 3.5 million consumer
ratings and reviews that provide independent advice on each hotel.
Key HotelClub.com Australian insights:
• Australians utilise online communities and resources – 56% of survey
participants use booking engines, online guides and user reviews to
determine their holiday plans
• The internet is the most influential channel used to make travel purchase
decisions with 51.1% of respondents indicating they use the internet for
research on their travel purchase, followed by word of mouth (26.2%),
and magazines (7.1%)
• Australians are choosing to travel more frequently - with a 10% increase
in just over a year in the number of Australians travelling between two
and four times a year
• The two most popular travel related products to be purchased online over
a 12 month period were accommodation (38%) and tours (19%)
• Leading factors influencing the respondents’ hotel selections were location
(47%), price (29%) and facilities (16%).
• Australian consumers are increasingly turning to the online environment to
book their holidays, with HotelClub.com alone seeing a 10% growth in
bookings over the last 12 months (period January-July 2006 versus 2007)
HotelClub (www.HotelClub.com) is a global accommodation specialist website offering
hotel bookings for up to 12 months in advance. It offers users the choice of over 30,000
hotels – at savings of up to 60% – in 120 countries. HotelClub is available in twelve
languages – Chinese, English, French, German, Italian, Japanese, Korean, Polish,
Portuguese, Spanish, Swedish and Thai. HotelClub is a truly global website offering its
customers access through country specific sites in 10 countries including HotelClub.com,
HotelClub.com.au, HotelClub.de, HotelClub.fr, HotelClub.it, HotelClub.es and
HotelClub.co.uk. HotelClub is operated by Flairview Travel, a Travelport brand. Travelport
is one of the largest and most geographically diverse travel companies, dedicated to
creating the exceptional travel experiences the world demands.
For media enquiries and interview requests please contact GolinHarris:
(02) 9994 4471
(02) 9994 4462
0422 459 934
(02) 9994 4461
0416 135 590