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News Releases Smart Traveller Survey unveils the inner most secrets of high fliers

Iris Recognition and Tuesday Travel are Just Two Ways to Keep Ahead of the Crowd

July 2, 2007, LONDON, ENGLAND:, one of the leading online travel specialists and the UK’s first online travel agent, has announced the results of its Smart Traveller survey.

Designed to uncover the booking habits of the typical customer, the travel secrets uncovered by the survey are now available for everyone in the UK.

Smart Travellers are super confident and do not need to go to the high street or ask friends for travel tips – instead they rely heavily on internet research (87%). A big majority (82%) visit up to eight websites, citing Google and specialist travel sites as their favourite destinations.

UK and Ireland Managing Director, Ciaran Lally, commented: “Customers keep coming back to because we help them travel smart – and this survey data lifts the lid on how to be a smart traveller.”

When it comes to airport queues, Smart Travellers leave their passports at home and go with Iris Recognition (15% compared to 0.06% in the country use it). But surprisingly, Smart Travellers are turned off by last minute bookings, with 70% preferring to book one to six months in advance of travelling.

“Home Office Quote” Anna is sourcing at the moment.

Another key finding is that they are not hung up on First Class or Economy, instead they are more bothered about the price of flights than getting upgrades, and the majority hunt around for the best deals. One of the top travel tips from those who are really in the know is to travel on Tuesdays. 

Other Smart Traveller habits to take note of are to; shop around for the best deals, be polite, book ahead and research the background on your destination.

Visit to get more information on how to make your travel arrangements as smart as possible. 

About, Europe’s largest online travel agent, is part of Travelport, one of the biggest travel conglomerates in the world. prides itself on making booking decisions easier and providing honest and impartial advice to travellers. It has origins going back 20 years and close relationships with leading travel suppliers of hotels and airlines. It offers a huge selection of choice from over 200 airlines, 30,000 hotels around the globe, plus a number of car rental companies throughout Europe. sells a full range of travel products online and over the telephone through 24/7 call centres and through some retail outlets.

For further information about, please contact:

Cathryn Brannan, Anna Terrell or Alexandra Marsh

Pleon UK
T : 0207 479 5656
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