5th April, 2007, LONDON, ENGLAND:
ebookers, the on-line travel company announced today that they have awarded their multi-million pounds communications planning and buying business to MediaCom, after a highly competitive pitch process.
The decision comes as the on-line business looks to reinvigorate the brand and ensure complete integration of all activity.
Karen Blackett, Managing Partner, MediaCom said “We are delighted to be working with ebookers at what is an exciting stage for their business development. We are thrilled that our expertise in integrated communications planning, digital media and direct marketing has been recognised by a forward thinking client.”
Claire Howard Jones, Head of Marketing at ebookers added, ‘We are pleased to appoint Mediacom to manage our media buying at such an exhilarating time for the ebookers brand. Their track record of delivering both direct response combined with brand response is renowned and well suited for the challenge facing ebookers.com over the coming year.”
This announcement follows ebookers recent appointment of PR agency Pleon and advertising agency Hall Moore CHI to work with the brand during 2007.
A media article has appeared about this appointment, however a number of the points included in this piece were inaccurate. Ebookers would like to take this opportunity to clarify the points raised:
- ebookers did not hold a three-way pitch with Mediacom, Carat and OMD. ebookers has at no point met some of the agencies mentioned about their requirements. ebookers at no point released or plans to release the names of the agencies involved in the pitch process.
- Conrad Advertising has a long-term relationship with ebookers handling classified advertising. It will continue to work with the company on a project basis
- Travelport did not purchase ebookers in February 2005. ebookers was purchased by Cendant at this time
ebookers.com is part of Travelport, one of the world's largest travel conglomerates. It operates 20 leading brands including Galileo, a global distribution system (GDS); Orbitz, an online travel agent; and Gulliver's Travel Associates, a wholesaler of travel content. With 2005 revenues of $2.4 billion, the Company has 8,000 employees and operates in 130 countries. Travelport is a private company owned by The Blackstone Group of New York and Technology Crossover Ventures of Palo Alto, California.
ebookers press enquiries:
Pleon UK Ltd
T: 0207 479 5619
Pleon UK Ltd
T: 0207 479 5616