5th March, 2007, LONDON, ENGLAND:
ebookers.com, Europe’s largest online travel agent, announced today it has awarded its digital adspace account to Unanimis, which is tasked with increasing inventory revenues by selling on behalf of partner marketing across the entire suite of Travelport brands, including ebookers.com.
This is the second time ebookers.com has worked with Unanimis, having previously used their expansive services three years ago. ebookers.com will use three key products from the agency; Unanimis Brand, Relevance and Response.
With online ad spend predicted to rise by 2007 to over £2 billion, taking a 7.8% share of all UK advertising spend, it continues to be the fastest growing advertising medium in history. It has been widely reported that, in the UK, people spend more time surfing the internet than watching TV.
It is estimated that there are now over 80 million websites worldwide, and the number continues to increase exponentially. This explosive growth has created the need for specialist aggregation, packaging and delivery of website audiences for increasingly sophisticated advertisers.
Stuart Aplin, Head of Partner Marketing overseeing International Markets at Travelport, said: “Having previously worked together through our ebookers brand we are happy to once again be enlisting the services and expertise of Unanimis during this exciting time of expansion for Travelport Partner Marketing.”
“Unanimis compliments our own internal sales team and I am looking forward to working together again in what will hopefully be another successful partnership in maximising ad revenues across our portfolio of leading travel brands.
Khalil Ibrahimi, Managing Director Unanimis, added, “Unanimis is very happy to be working with ebookers.com again. The return of business is testament to Unanimis’ previous success with the site and our excellent working relationship”.
ebookers.com, Europe’s largest online travel agent, is part of Travelport, one of the biggest travel conglomerates in the world. ebookers.com prides itself on making booking decisions easier and providing honest and impartial advice to travellers. It has origins going back 20 years and close relationships with leading travel suppliers of hotels and airlines. It offers a huge selection of choice from over 200 airlines, 30,000 hotels around the globe, plus a number of car rental companies throughout Europe. ebookers.com sells a full range of travel products online and over the telephone through 24/7 call centres and through some retail outlets.
Unanimis specialises in internet advertising, delivering audiences for advertisers and advertising revenue for website publishers. The company’s portfolio includes some of the strongest online brands, such as eBay, AA, The London Stock Exchange, ITN, BBC Radio Times, Loot, LOVEFiLM and Five.
To ensure its exclusive pool of inventory is accessible to advertisers and agencies alike, Unanimis offers three products - Unanimis Brand, comprising the UK’s largest brand portfolio, for unique opportunities and bespoke packages; Unanimis Relevance - agencies and advertisers can buy media based on the sites’ content, audience, or the user’s behaviour and Unanimis Response – including run of site, remnant inventory and re-targeting.
For further information on ebookers.com, please contact:
Anna Terrell or Eva Keogan
T : 0207 479 5656