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Alaska Airlines Selects Orbitz Private Label Solution For Online Car Rentals and Hotel Bookings
Technology To Enable Seamless Travel Product Search and Booking On

CHICAGO, Sept 13, 2010 /PRNewswire via COMTEX/ --

Orbitz Worldwide (NYSE: OWW) today announced that Alaska Airlines has selected the Orbitz Worldwide Distribution private label solution to power hotel and car rental search and booking capabilities on its website, The new offering is built on iSeatz's highly-flexible OneView In-Path Plus platform that allows Alaska Airlines to seamlessly offer other travel products within its primary flight booking path and checkout process, whether booked standalone or as part of a package.



"We chose the Orbitz Worldwide private label solution because it delivers extensive supplier content on a highly-customized platform, allowing our customers to find and book hotels and car rentals on at the guaranteed lowest price," said Karen Wells, Alaska Airlines' director of website operations. "This technology will help us offer our customers a full spectrum of travel products in one seamless web transaction."

"We're excited at the opportunity to work with a renowned customer service leader like Alaska Airlines to give their travelers new in-path capabilities with the Orbitz Worldwide private label solution," said Ronnie Gurion, president, Orbitz Worldwide Distribution. "The Orbitz Worldwide and iSeatz in-path technology allows our partners to significantly increase hotel and car attachment rates by allowing customers to shop for and add ancillary travel products in a single booking and checkout environment."

Orbitz Worldwide Distribution offers a range of private label solutions for partners of all sizes, including hosted HTML services that can be launched in a matter of days with no upfront costs, XML solutions that allow full control of the user interface, and end-to-end custom developed XML and HTML solutions that are fully tailored to meet the unique requirements of more complex partners. For more information about Orbitz Worldwide Distribution send an email to

About Orbitz Worldwide

Orbitz Worldwide is a leading global online travel company that uses innovative technology to enable leisure and business travelers to research, plan and book a broad range of travel products. Orbitz Worldwide owns a portfolio of consumer brands that includes Orbitz (, CheapTickets (, ebookers (, HotelClub (, RatesToGo ( and the Away Network ( Also within the Orbitz Worldwide family, Orbitz Worldwide Distribution delivers private label travel solutions to a broad range of partners including many of the world's largest airlines, and Orbitz for Business ( delivers managed corporate travel solutions for corporations. For more information on partnership opportunities with Orbitz Worldwide, visit Orbitz Worldwide uses its Investor Relations website to make information available to its investors and the public at You can sign up to receive email alerts whenever the company posts new information to the website.

About Alaska Airlines

Alaska Airlines and Horizon Air, subsidiaries of Alaska Air Group (NYSE: ALK), together serve more than 90 cities through an expansive network in Alaska, the Lower 48, Hawaii, Canada and Mexico. Alaska Airlines ranked "Highest in Customer Satisfaction among Traditional Network Carriers" in the J.D. Power and Associates 2008, 2009 and 2010 North America Airline Satisfaction Studies(SM). For reservations, visit For more news and information, visit the Alaska Airlines/Horizon Air Newsroom at

SOURCE Orbitz Worldwide

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Orbitz Worldwide Inc.'s business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.