CHICAGO, April 30, 2012 – Orbitz.com, one of the largest online travel sites in the world, was recently honored as the “Top Producing Online Travel Agency” by South African Tourism, the official tourism board for South Africa, at the third annual Ubuntu Awards recognizing top trade partners in North America for their outstanding support in promoting and developing tourism to South Africa. The award stems from an extremely successful partnership between Orbitz and South African Airways designed to increase visitors to South Africa and enhance consumer knowledge of the country’s rich and diverse offerings. The partnership also contributed to South African Airways being named the “Best Airline to South Africa” at the ceremony.
“Orbitz has been an extraordinary partner in communicating the unique experiences our country has to offer and in making South Africa distinct in the minds of consumers,” said Sthu Zungu, president of South African Tourism North America. “Because of their efforts in driving travel to South Africa, we were thrilled to recognize Orbitz as the ‘Top Producing Online Travel Agency’ at our Ubuntu Awards event in New York City.”
“Orbitz and South African Airways executed a breakthrough campaign to put South Africa on the map for Orbitz consumers and drive significantly increased travel to the country,” said Josh Winkler, vice president of partner marketing at Orbitz Worldwide. “We surrounded Orbitz consumers living in key U.S. gateway cities with interactive South Africa messaging at all phases of the travel planning cycle, which resulted in a record year for travel to South Africa on the Orbitz.com site. Following the success of this strategy in 2011, we are honored to accept the award for ‘Top Producing Online Travel Agency’ from South African Tourism.”
The Orbitz partnership with South African Airways continues with the added cooperation of South African Tourism in 2012 to maximize interaction with Orbitz consumers and promote South Africa’s distinct natural wonders. As part of the ongoing campaign, Orbitz leverages its international geo-targeting capabilities to place South Africa’s message in front of the right consumer at the right time. Co-branded assets including Orbitz homepage and main page units, international flight, hotel and vacation package search paths, and competitive destination travel guides link through to a South Africa landing page that features a South African Airways booking engine to drive sales.
“The innovative partner marketing initiatives launched by Josh and his team at Orbitz have realized significant benefits for South African Airways since their implementation last year,” said Todd Neuman, South African Airways executive vice president for North America. “We look forward to continuing this partnership in 2012 with South African Tourism adding a new dimension to an already powerful collaboration.”
Orbitz.com is a leading online travel company that enables travelers to search for and book an array of travel products and services, including flights, hotels, car rentals, cruises, and vacation packages. Since launching its website in June 2001, Orbitz.com has become one of the largest online travel sites in the world and has led the industry with innovations including the Orbitz Matrix Display and Orbitz Price Assurance. The Matrix Display revolutionized the way the travel industry displayed fares and makes it quick and easy for consumers to compare flights, rental cars and vacation packages. The Price Assurance program gives travelers confidence that they have the lowest Orbitz price on their flight or hotel. With Price Assurance, if another Orbitz customer books the same flight or prepaid hotel for less, we'll send you a check for the difference -- automatically. Orbitz.com also offers "Insider Steals" a weekly, members-only flash sale that provides exclusive deals of 50% or more off of handpicked hotels in top destinations around the world. On Orbitz.com consumers can search a broad range of suppliers worldwide. Orbitz.com is owned by Orbitz Worldwide. Stay connected to Orbitz.com with sale alerts, exclusive promotions and engaging conversations by following Orbitz on Facebook, Twitter and the Orbitz Travel Blog.
About Orbitz Worldwide
Orbitz Worldwide is a leading global online travel company that uses innovative technology to enable leisure and business travelers to research, plan and book a broad range of travel products. Orbitz Worldwide owns a portfolio of consumer brands that includes Orbitz, CheapTickets, ebookers, HotelClub, RatesToGo, and the Away Network. Also within the Orbitz Worldwide family, Orbitz Worldwide Distribution delivers private label travel solutions to a broad range of partners including many of the world's largest airlines, and Orbitz for Business delivers managed corporate travel solutions for corporations. Orbitz Worldwide uses its Investor Relations website to make information available to its investors and the public at http://investors.orbitz.com. You can sign up to receive email alerts whenever the company posts new information to the website.
About South African Airways
South African Airways features daily nonstop service from the U.S. to South Africa with morning departures from New York JFK and afternoon direct service from Washington Dulles (with a stop in Dakar, Senegal) that offer travel convenience and award-winning service. SAA’s unrivaled network, featuring seamless connections to nearly 20 destinations within South Africa, and more than 25 cities across the rest of the continent, makes the airline the savvy traveler’s “gateway to Africa.” As a Star Alliance member, South African Airways is able to offer its customers 1,293 destinations in 190 countries and more than 20,500 flights daily, including convenient connections from more than 25 cities in the U.S. through code share service with Star Alliance member United Airlines. Members of United’s, US Airways’ and Air Canada’s frequent traveler programs are able to earn and redeem miles on all SAA flights. For more information on South African Airways, please call (800) 722-9675 or visit www.flysaa.com.
About South African Tourism
South African Tourism is the national tourism agency responsible for the marketing of South Africa as a preferred tourist destination. It is headed by Chief Executive Officer Thulani Nzima and Chief Operating Officer Timothy Scholtz. http://www.southafrica.net
SOURCE Orbitz Worldwide
For further information: Orbitz Worldwide -- Tim Enstice, +1 3128944721, email@example.com; South African Airways -- Elizabeth Ninomiya, +1 9547695120, ElizabethNinomiya@flysaa.com; South African Tourism -- David DiGregorio, +1 212 471 6255, Email: firstname.lastname@example.org